Keith Pollard Sarah Ward
Hear from the brightest and the best in medical travel
The IMTJ Medical Travel Summit 2018 is attracting some of the brightest talents in medical travel. They’ll share their knowledge, insight and experience of building a sustainable international patient business.
Editor in Chief, IMTJ | Executive Chairman, LaingBuisson International, UK
Keith is one of Europe’s leading experts on medical tourism and is a regular speaker, writer and commentator on this developing business sector.
Keith’s early career in marketing within the pharmaceutical industry was followed by ten years in marketing and business development in the private healthcare sector where he gained extensive experience in the marketing of London’s leading private hospitals to international patients.
In the mid 1990s, he became an internet entrepreneur, believing in the potential of the internet to disseminate healthcare information and inform patient choice for patients seeking treatment in their own country or as medical tourists.
LaingBuisson International has been a first mover in providing online information for medical tourists. The company operates Treatment Abroad, one of the busiest medical tourism sites on the web, attracting patients from all over the world who are seeking help in choosing an overseas healthcare provider and Medical Tourism Reviews which encourages patients to provide feedback on their medical tourism experience. DoctorInternet is aimed at Arabic speaking medical tourists. Intuition also publishes IMTJ – International Medical Travel Journal – the leading online business to business resource for the medical travel and medical tourism markets.
Keith’s company has initiated a Code of Practice for Medical Tourism and has funded research into various aspects of medical travel including the Treatment Abroad Medical Tourism Survey, which attracted over 1,000 respondents in 2012.
Via its web portals, information guides and directories and through the latest medical tourism news, Intuition gives patients the knowledge they need to make informed decisions about the selection of international healthcare providers and the process of medical tourism.
What’s the one thing that Keith has learned about the medical travel business?
Listen to Keith’s recent interview with the Medical Travel Show
Irving Stackpole and Elizabeth Ziemba of the Medical Travel Show recently interviewed Keith about this year’s IMTJ Medical Travel Summit.
When asked, “What’s new about this year’s summit?”, Keith explained, “There are new and expanded features, including business to business meetings, a parallel academic conference, the popular IMTJ Medical Travel Awards, as well as exhibitors showcasing their products and services targeting the medical travel markets.”
Keith emphasized, “What will continue to differentiate the Medical Travel Summit is our commitment to substance and being honest and realistic about the sector.”