Postcards from Athens 2017-11-09T12:11:16+00:00

Postcards from Athens

As we count down to the IMTJ Summit taking place in May 2018 in Athens, we'll be bringing you updates on the agenda and the speakers, interesting facts about our host destination and information to help you make the most of your visit.

How can digital marketing help to build your healthcare brand?

Posted by Sarah Ward on 25th January 2017
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Category: Croatia

ognjen-bagatinDid you know that according to Google, Croatia is the world’s most desirable tourist destination of 2016? But what about Croatia as a medical destination? Poliklinika Bagatin CEO, Ognjen Bagatin will share his insight and experience of building the brand of his private clinic, during the Digital Marketing for Medical Travel Workshop at the Summit.

The most important thing we learned is that first

Innovation is great…as long as everything remains the same for me

Posted by Sarah Ward on 17th January 2017
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Category: Croatia

TEDx speaker, Dr. Tobias Gantner, Founder and CEO of The HealthCare Futurists, ponders the future of global healthcare

“Innovation is great as long as everything remains the same for me.” This is what I hear all the time. The bigger the company the more often I hear this. Why are we so reluctant to change, yet we cherish innovation nonetheless? Why do we fall in love with technical gadgetry, and then again, we are so

Strategic planning as a key to increase number of international fertility patients

Posted by Sarah Ward on 17th January 2017
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Category: Croatia

dimitris-kavakas-1Often setting the right question is more important than answering it. Fertility Clinics around the world today are looking for ways of how to get more international patients. However, the real question is not how to find patients but to understand what exactly those patients need and where are those who are willing to get what you offer. The vital question that every fertility clinic has to

Take Aim: Why Medical Travel Marketing Misses the Mark

Posted by Sarah Ward on 17th January 2017
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Category: Croatia

Hospitals, clinics, dentists and governments have spent money on advertising, websites and other forms of marketing and sales activities attempting to attract international medical consumers. A tremendous proportion of this (80% +) has been wasted! The reasons? Wrong messages, targeting the wrong populations, delivered through the wrong channels, and at the wrong times. This presentation will focus on modern marketing science to correctly identify your best potential target markets, and to test messages, arriving at

Understanding the UK medical tourist market

Posted by Sarah Ward on 5th January 2017
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Category: Croatia

What can you do better to grow your business in the UK medical tourism market? Attend this workshop led by IMTJ Managing Editor Keith Pollard, to find out.

With increasing NHS waiting lists for diagnosis and treatment, falling levels of health insurance and high prices for treatment in the UK’s private healthcare sector, the UK should be “ripe for picking” for any agency, facilitator, hospital or clinic that’s looking to grow its