Understanding the UK medical tourist market

What can you do better to grow your business in the UK medical tourism market?

Attend this workshop led by IMTJ Managing Editor Keith Pollard, to find out.

With increasing NHS waiting lists for diagnosis and treatment, falling levels of health insurance and high prices for treatment in the UK’s private healthcare sector, the UK should be “ripe for picking” for any agency, facilitator, hospital or clinic that’s looking to grow its medical tourism business.

But the truth is that few have grasped how to exploit the opportunities that exist in the UK market. Most have targeted the UK market with little thought or planning of what their target market is, how to best meet the needs and wants of UK medical tourists and how to get a message across effectively to the target audience.

Product offerings are poorly constructed; marketing budgets get spent in the wrong places (or are non-existent); little use is made of low cost methods such as PR and word of mouth promotion. When patient leads are generated (or purchased), too few turn into real patients and real income.

The prevailing philosophy appears to be “if we provide it, patients will come”. In most cases, patients don’t.

So… if you’re an agency, facilitator, hospital or clinic, what can you do better to grow your business in the UK medical tourism market?

That’s what you’ll find out if you book a place for the workshop “Understanding the UK medical tourism market” at the IMTJ Medical Travel Summit.

Book now to reserve your delegate pass. See you in Croatia!

By | 2017-11-09T12:11:21+00:00 January 5th, 2017|Croatia|Comments Off on Understanding the UK medical tourist market

About the Author:

Sarah has 20 years’ experience working within the private healthcare sector, in a variety of marketing and business development roles, predominantly specialising in digital media. She has been influential in creating a culture of excellence within organisations and is an advocate of improving communication internally and externally. Sarah’s current role as Head of Operations at Intuition Communication encompasses digital and traditional marketing, business development, project management, and day-to-day operational responsibility. She is responsible for the effective project management of major marketing and web projects, and is the Event Director for two annual events organised by Intuition; the IMTJ Medical Travel Summit and Awards, and the Private Healthcare Summit.